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“Piglet sidled up to Pooh from behind. ‘Pooh!’ he whispered. ‘Yes, Piglet?’ ‘Nothing,’ said Piglet, taking Pooh's paw. ‘I just wanted to be sure of you’” —A.A. Milne
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Portfolio Case Studies |
Inspiration
Our Clients Admittedly, deciding who to entrust with your marketing needs can be a bit dicey. Choosing wisely can lead to measurable, positive results. Make the wrong choice and... well, we won't go there. Suffice to say that, in addition to crafting targeted strategies and building compelling brands, we place equal emphasis on nurturing client relationships based on shared knowledge, mutual trust and solid objectives. So the first thing we do is listen... to our clients' needs and concerns, as well as their challenges and goals. Because developing the kind of relationships that make certain our clients are sure of us—is as much our passion as producing great marketing. Here's a sampling of the diverse array of companies we proudly serve—and how we serve them: Alliance for HealthRebranded organization, developed new name, logo and positioning; developed internal and external launch campaign for company, as well as for new Medicare/Medi-Cal program
ApolloMDCreated a Flash-based web application for this Georgia-based company's website that enables medical facilities to calculate the operational efficiency of their Emergency Medicine practice. Blue Cross of CaliforniaEstablished a direct mail program to generate leads for their Small Group and Individual products Blue Shield of CaliforniaSupport with branding, positioning California Association of Physician Groups (CAPG)Positioning, branding, public relations CalOptimaCreate and implement a Master Brand strategy Desert Oasis HealthcareRebranded organization, creating a single identity for two previously separate entities; developed positioning, name, tagline, new logo and cohesive visual expression Health NetDeveloped launch plan for Medicare program IEHPMarketing plan development IntercarePublic Relations and marketing collateral Inter Valley Health PlanRefine and refresh the visual identity of the brand Kaiser PermanenteDeveloped strategic marketing plans for the various service areas, conducted a marketing training seminar for Northern and Southern California marketing teams LA CareBranding, positioning, advertising campaign MedImpactDeveloped new brand image and stronger, more compelling brand voice; produced capabilities brochure; designed ongoing client communications program MemorialCare Imaging CentersRebranded Imaging Centers under MemorialCare brand; created launch campaign for new full-body scanner National Assistance LeagueMarketing collateral SCAN Health PlanDeveloped direct mail lead generation program and creative Secure HorizonsDeveloped new marketing team organizational structure and departmental procedures; conducted team-building and planning workshops; created launch and physician outreach campaign materials Texas HealthSpringCreated launch plan for new Medicare HMO in Houston WellPoint State-Sponsored ProgramsConducted marketing training, planning and team-building workshop |
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