“Limitations live only in our minds. But if we use our imaginations,
our possibilities become limitless.” —Jamie Paolinetti  

Imagination
What We Do and How We Do It

It's said that great minds think alike. While that may be true, we prefer the magic that results from the extraordinary teaming of many great minds that think differently. Talented professionals, all seasoned experts in their own right, each pursuing an idea based on distinctive experiences.

Life at iacunato/mclane is based on the precept of optimizing this exceptional synergy to ensure our clients will be seen, get known and grow more. Because we've all also been on the client side of the table, we have a genuine grasp of your challenges and an exceptional understanding of your needs. We know what it takes to achieve success... and we live for those defining moments when we deliver the ideal solution. Put simply, we've learned to replace the processes that suffocate creative genius with those that inspire it. Then crafting ingenious means to build your brand and define your future.

 Your brand serves as the foundation for every connection with the customer and every marketing activity. It's emblematic of who you are, what you believe in, and the promise of the experience consumers can expect from your products and services. It is, unequivocally, the beginning of a conversation that you don't want to end.

Whether you're creating a new brand, reinvigorating an existing one or launching a new product, iacunato/mclane provides the strategically sound expertise and skillful planning it takes to get it done right. We'll take you from intuitive internal and competitive assessments to relevant yet realistic naming, a unique positioning and a standout visual identity. And from teaching your organization how to "live the brand" it aspires to become, to the crafting and maintaining the distinct brand persona that aligns with your goals, defines your niche and resonates with your target audiences. It's the most powerful, personal and targeted form of advertising to be had. It's also the most potent and persuasive path to ensure response. At iacunato/mclane, we delve deep to glean quantitative and qualitative customer knowledge, then create, craft and sharpen your message to capture your prospects' full attention... sharing the details of your brand in a way that feels personally relevant to your target. We take care of it all—list procurement, database strategies, media planning and placement. But that's only the beginning. A solid direct marketing program—whether it's direct or electronic mail, print or broadcast—must continuously outperform itself, which is why we measure, evaluate, improve—then measure all over again. Compelling creative has the power to engage consumers by channeling your organization's culture, unique characteristics and personality into a definitive persona that inspires familiarity, affinity and trust. Our award-winning designers and copywriters pursue their art with rare passion and obsessive dedication that infuse carefully crafted communications with your distinctive personality, distinguishing your value proposition and connecting consumers to the very soul of your brand. Credibility is everything... just ask any company that's been faced with a PR crisis. With that said, a solid public relations program that facilitates an ongoing dialogue between you and your audiences is essential to earning trust and building goodwill. At the same time, PR facilitates building your brand and launching new products. Count on us for all the details...media relations, targeted press lists, outreach and tracking, and proactive crisis response planning. Bottom line, PR not only builds "reputation equity" in the event you're ever faced with a negative situation, but also helps establish and shape perceptions of your brand, effectively keeping your brand top of heart and mind. The Internet is the first place most people turn to for information. And with the competition only a few clicks away, leveraging the rich potential of this powerful channel is more important than ever. Done right, your reach is virtually limitless and immediacy of your message is infinitely attainable. We help our clients achieve impressive results through effectively written, intelligently designed Web sites with dead-on search engine strategies that reach your target audiences, capture their attention—and, most importantly, give them a reason to come back. Equally critical are periodic competitive analyses as well as taking the pulse of your existing site to ensure you're maintaining effectiveness.