“Destiny itself is like a wonderful wide tapestry in which every thread is guided by an unspeakably tender hand, placed beside another thread and held and carried by a hundred others.” —Rainer Maria Rilke  

Ingenuity
Our People and their Passions

Judy McLane

Principal/Direct Marketing and Creative Strategy

Collaborator Extraordinaire • Outside-the-Box Aficionado • Ardent Idealist
Judy McLane

A lifelong affinity for bringing together people and ideas underscores Judy's certainty that life as a partner in iacunato/mclane "is me, completely." Devoted to communications, she's always believed words—both spoken and written—can be transforming, illuminating and... ultimately inspiring.

Once a crisis intervention hotline counselor and determined to "save the world" as a social worker, Judy found her true calling in marketing—along with kindred spirits in pushing the creative envelope. This passion for outside-the-box thinking has served her well throughout her career in a range of marketing and management roles. Known for her warmth, compassion, curious nature and keen ideals, Judy credits her strong sense of self and varied experiences for her sound decision-making skills and creative intuition.

Judy has more than 20 years of experience developing and implementing strategic marketing programs for major health care companies including PacifiCare Health Systems, CooperVision and Medcom (a division of Baxter). Her experience includes new market expansions, community/physician outreach and "the agency side" with Young & Rubicam Advertising. Today, she loves the independence that owning a firm provides, the thrill of continuing to grow the business—and the creative challenge of producing exceptional work for every client. What does she consider her greatest accomplishment? "I think the life I'm living—professionally and personally—is my greatest accomplishment," says Judy. "As a kid, I would never have guessed this was possible.'

She has a Bachelor's Degree in Communications from California State University in Fullerton, as well as a Certificate in Health Care Marketing and Communications from USC.

Contact Judy

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 "My niece, Lauren. Not having children of my own, but knowing her from the beginning of her life has taught me the amazing capacity within myself to love and give to another person, wholly and without limits or conditions." "My family—especially my husband—my pets and friends. Home and garden design, cooking and entertaining for family and friends. Traveling. And, of course, creative collaboration." "Favorite movie is Out of Africa, actor is Johnny Depp. Books include No Ordinary Time and A Virtuous Woman, author is Kaye Gibbons. Too hard to narrow down one song, but anything Beatles, along with Seal, Carmen McCrae, Jack Johnson, Michael Buble and Linda Eder. Current favorite TV is Grey's Anatomy and The Daily Show with Jon Stewart." "Apathetic, self-involved people and attitudes." "I've always fantasized about owning and running a small commercial garden that would supply local businesses, homeless shelters, and the community with organic herbs, vegetables and flowers grown in their own 'backyard.' To me, this would be a perfect blend of my passion for both the environment and gardening."