Case Studies

Rebranded organization, developed new name, logo and positioning; developed internal and external launch campaign for company, as well as for new Medicare/Medi-Cal program

Repositioned its organizational parent brand, and developed a master brand strategy that provided a specific brand identity for its Medi-Cal product, while continuing to support and enhance the product brands.

Rebranded organization, creating a single identity for two previously separate entities; developed positioning, name, tagline, new logo and cohesive visual expression

Updated their positioning and key messages to better reflect the values of the organization, and refreshed their visual identity in order that the combined effect will distinguish them amid a highly competitive marketplace.

Developed new brand image and stronger, more compelling brand voice; produced capabilities brochure; designed ongoing client communications program

Developed direct mail lead generation program and creative