“You're only given a little spark of madness. You mustn't lose it.” —Robin Williams  

Ingenuity
Our People and their Passions

Judy Wright

Senior Copywriter

Eclectic Scribe • Nocturnal Nerd • Maternal Maven
Jill Burch

Judy can't remember a time when she didn't know she was going to be a writer. A self-professed nerd (before it was cool), she recalls a childhood penchant for checking out at least a dozen books from the library every week, reading late into the night with a flashlight and filling journal after journal with stories, ideas and observations. More recently, that passion for the written word has translated into what is the "ideal" role—that of Senior Copywriter working with former PacifiCare Health Systems colleagues, Debby and Judy.

With communications experience that spans 20+ years and multiple disciplines including 15 years on the client side (PacifiCare Health Systems, American Savings Bank and Denny's, Inc.), Judy loves the fact that that life at iacunato/mclane allows her to apply her creative passion to a broad range of health care projects. Even better, that Google allows her to become an overnight expert in virtually anything and that each of these experiences adds dimension and depth to her capabilities as a copywriter.

Judy has a Bachelor's Degree in Communications from the California State University in Fullerton.

Contact Judy

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 "I grew up leaning on the dining room table watching my Dad design marketing for Pepsi-Cola and still remember how proud and amazed I felt when I saw the result of his efforts in a 'real' ad. Having started out with his own sign shop, rising to executive level at Pepsi, then returning to independent sign work upon retirement, he demonstrated a work ethic that was beyond reproach and a true passion for his craft, both of which continue to inspire and guide me today." "Without question, my family including my husband of 26 years, along with our five amazing kids and our two goofy little pugs. Beyond, that—couldn't imagine life without great books and movies." "Movies include Forrest Gump, Gone With the Wind and pretty much anything with George Clooney, Johnny Depp or Bruce Willis... and love Sally Field! Can't narrow down a favorite book, but live for the moments I have time to pick one up. Music depends on my mood... so Frank Sinatra and Barbra Streisand, Rod Stewart and Elton John, or Queen and Ozzy!" "Any form of arrogance or cruelty. People who perpetually feel sorry for themselves or always expect others to do the heavy lifting for them. (And reality TV.)" "Probably psychologist because I've always been fascinated with what makes people tick and love uncovering the layers of the human psyche. Absolutely couldn't deal with anything that involves numbers or spreadsheets."